adjective; see also Shred Equity; antonym Independent
Skiers and ski resorts that remain subservient to corporate interests, the board, the Parent Company, aka The Man. (They pretend they’re all about the snow, but they’re all about the Benjamins.)
You can actually own a real piece!
RED Mountain made history in 2016 when it became the first for-profit resort in the freakin’ universe to offer real equity through internet crowdfunding. The Fight The Man/Own The Mountain campaign fired up skiers and snowboarders from all over the globe as they voiced their support for wild ’n’ wooly independent shredding—and their disdain for the commodification of a culture.
KEEP EXPLORING THE REDICTIONARY:
SHRED EQUITY
noun; neologism; compare to Sweat Equity
DEJA-EWWW
noun; imitative; see also McSkiing
DOPE-SIDE LODGING
noun; see also Slalom Creek; Antonyms LodgePodge, Deja-ewwwww
T-BORE
noun; see also Nutcracker Sweet, Mountain of Youth, Thigh-speed Quad
INDESPONDENT
adjective; see also Calmunity; Simpiphany antonym(s): McSkiing
CALMUNITY
noun; portmanteau word; slang; specific to ski region; compare to REDmosphere